Pages

Showing posts with label Image Building. Show all posts
Showing posts with label Image Building. Show all posts

Wednesday, December 5, 2012

Short Story - Test of Three Socrates - What type of Content you should share with your Social & Business networks to build your Personal Brand Positioning on Digital neighborhood marketplaces? Forwarded Story

You can get (VCP)=Visibility plus Credibility and Profitability also if you properly leverage your social updates on various Social Media websites.. I would like to share one small story I found on social media. This story will be helpful you to get idea about what kind of updates you need to post on your social wall.

In ancient Greece (469 - 399 BC), Socrates was widely lauded for his wisdom. One day the great philosopher came upon an acquaintance who ran up to him excitedly and said, "Socrates, do you know what I just heard about one of your students?"

"Wait a moment," Socrates replied. "Before you tell me, I'd like you to pass a little test. It's called the Test of Three."

"Three?"

"That's right, Socrates continued. "Before you talk to me about my student let's take a moment to test what you're going to say. The first test is Truth. Have you made absolutely sure that what you are about to tell me is true?"

No," the man said, "actually I just heard about it."

"All right," said Socrates. "So you don't really know if it's True or not."

"Now let's try the second test, the test of Goodness. Is what you are about to tell me about my student something good?"

"No, on the contrary..."

"So," Socrates continued, "you want to tell me something bad about him even though you're not certain it's true?"

The man shrugged, a little embarrassed.

Socrates continued. "You may still pass though, because there is a third test - the filter of Usefulness. Is what you want to tell me about my student going to be Useful to me?"

"No, not really..."

"Well," concluded Socrates, "if what you want to tell me is neither True nor Good nor even Useful, why tell it to me at all?"

Friday, November 9, 2012

Digital Personal Branding Strategy - 4 Keys to Leverage Blogging for Customer Acquisition. How do Experts Do This?


1. Create  - Your Digital Personal Brand Positioning on digital neighborhood.

A. Create your personal Blog to Reach New B2B & B2C Customers on Internet.

Key Benefit Tips - Beginning of your Digital Personal Branding & Business networking on digital planet.

B. Create your 'Elevator Pitch' Presentation or 'Video Resume' and publish it on your Blog's 'About Us' page.

For example check this link http://www.workshops.co.in/p/about-us.html

Key Benefits - You can give presentation via your blog.

C. Create your Personal Branding Image Building Content on your blog to Get Attention from your prospective customers and other like minded people. Build your own Brand Property Content.

Key Benefits - Share your Key knowledge to impress your digital audience and Build your Credibility.

D. Create your short introduction letter for your social & business networking connections and publish it in your 'Contact Us' page.

For example check this link http://www.workshops.co.in/p/contact-us.html

Key Benefits - Build digital business network with the help of your blog.

E. Create your QR code and publish it in 'Contact Us' page.

Key Benefits -  Stay Connected to Smart phone and Tablet users.

2. Connect - Key communities to your Blog.

A. RSS feeds - You can connect your blog to your Twitter Handle with the help of  http://www.Twitterfeed.com

Key Benefits -  When you publish new post on your blog that time Twitterefeed.com will create automatic Tweet with short URL of your blog which will appear on your twitter wall.

B. Comment Tool - You can add unique comments tool with the help of  http://www.Disqus.com on your blog.

Key Benefits - Many social media sites users can publish comments on your blog.

C. E-mail community - Add e-mail subscription tool on your blog to connect your blog readers. This is popularly known as Opt-in E-mail marketing or premission based e-mail marketing. You are promoting your blog with Like minded people through e-mail.

Key Benefits -  When you publish new post on your blog these readers will get automatic email from your blog.

3. Collaborate - with Key Technologies

A. Publish your presentations on http://www.Slideshare.net and publish it on your blog.

Key Benefits - You can give product and services demo through your blog. Opportunity to educate people through presentations on Internet.

B. Publish your Videos on http://www.YouTube.com and publish it on your blog.

Key Benefits - Broadcast your Ideas through your blog. Showcase your skills through videos.

C. Create various types of FORMS with the help of http://docs.google.com and publish it on your blog.

Key Benefits - Collect data through your blog.

D. You can create polls on Various polls creation websites and Share your polls on your blog.

Key Benefits -  Get survey, opinions through your blog.

4. Conversations - Communication with customers 24/7

A. Ask your business network members to SHARE their opinions & comments on your blog.

Key Benefits - Engage with people through your blog.

B. Ask your blog readers to connect you through various social & business networking sites.

Key Benefits - Build readers network through your blog.

------------------------------------------------------

Yogesh M. A.
Digital Leadership Expert from Mumbai, India, Asia.

Yogesh organizing Blogging workshop for Sales and marketing people from India. More info visit our web site - http://www.Workshops.co.in/

Would you like to Learn Digital Customer acquisition Strategies and personal brand positioning then contact us to organize our Digital marketing training workshops for Key People in your Company.

We are planning to organize our Blogging Workshop in various cities like Cochin, Bengaluru, Chennai, Delhi, Gurgaon, Bhopal, Nagpur, Pune, Shimla, Siliguri, Hyderabad, Pondicherry and many other cities from India.
You can Contact us to organise Digital Marketining Training Workshops in your office, in your city for your Sales & Marketing Team.

You can Contact Us to organize Digital Marketing Training program for your Sales and Marketing Team in your Office in your city.

-----------------------------------------------------------------

Tuesday, November 6, 2012

Digital Time Management & Positioning- 6 Keys to Leverage Win-Win Strategy for Digital Marketing Leadership. How do You do this?


1. Business Networking Strategy - Find Opportunities and Adopt Key Technologies & Marketplaces to Communicate, Meet, Connect, Collaborate with your Customers, Where they are.

Action for win-win opportunity - Invest Time to Connect Like minded People.

Key Benefits - Build Strong Business Network.

2. Invest in Relationships Strategy - If you are looking for Help from Others then Start Helping people from your Business Network. Make a habit of Helping people to get Excellence in Customer Retention Strategy.

Action for win-win opportunity - Invest Time to Help Like minded People.

Key Benefits - Build bigger, better and helpful Friends Network.

3. Sharing is Caring Strategy - On Digital marketplaces if you want to explore viral effects for your Marketing Promotion Campaigns, your Blog posts, Updates or Tweets, Presentations, Videos etc. then YOU need to START Sharing, Liking, Commenting on other persons blog posts, Social Updates & Tweets. This Strategy also popularly known as Customer Conversation Strategy.

Action for win-win opportunity - Invest Time to Promote Like minded People on your Business Network.

Key Benefits - Build Rapport with Like minded persons.

4. Event Marketing Strategy or Customer Engagement Strategy- If you are organizing Business Events, Exhibitions, Seminars, Lecture, Training Workshops, Business Lunch meeting etc. & would like to promote (Market or Targeting Audience) in your Business Network then before that you must Attend many Business events organized by others and grab opportunity to meet your Business network members.

Action for win-win opportunities - Invest Time to Meet Like minded People.

Key Benefits - Build offline visibility in your Business network.

5. Hunters Strategy or Customer Targeting Strategy - If you are Job Hunting or Marketing your products and Services then FIND your prospective Employers or Customers Footprints (like customer websites/blogs, network members updates, understand their problems so that you can offer your products and services solutions etc.) or CREATE your Footprints on various digital community platforms.

Action for win-win opportunities- Invest Time to Learn Customer needs.

Key Benefits - Discover your Customer needs.

6. Farmers Organic Strategy or Customer Acquisition Strategy- Create your own Community (Blog /website / group/ business networks /product catalogs / presentations / videos) on Glocal Digital Planet.

Action for win-win opportunities - Invest time to Create your Digital Brand Property.

Key Benefits - Build your Digital Brand Positioning & Attract Customers Attention.

Yogesh M. A. 
Digital Marketing Leadership Expert from Mumbai, India, Asia.

Yogesh organizing Digital Marketing Positioning Training Workshops in Mumbai and very soon planning to organize in Delhi, Gurgaon, Chennai, Bengaluru, Chandigarh, Pune, Amritsar, Hyderabad, Bangalore, Kolkata and many other cities in India.

If you are into Sales and Marketing field and would like to Participate in our workshops then kindly add me in your Business networtk to explore opportunities and update each other time to time.

Contact Us to organize training program for your sales team.

Monday, October 29, 2012

eBook for Blogging - Joy of Blogging - 5 C's of blogging